The city is known for it's citadel and harbor, home to hundreds of brilliantly blue fisherman boats. The present city was constructed by European architects and was originally called 'Souira', meaning 'the small fortress' but the name then eventually became 'Es-Souira', meaning 'the beautifully designed'. Furthermore, artisans here are known for their craft in cabinet making and wood carving. If you meander along the alleyways you will indeed find several shops with large workrooms, crafting such masterpieces. It's also known for being quite windy, so it is a haven for kite and windsurfing (if that's your thing).
If you come in the summer time, you will most likely be drawn to the beach area. From what I remember, it was relatively clean and not very busy, but still had all the modern conveniences of any beach boardwalk (think ice cream stalls and cafes).
After some time on the beach, you can make your way to the fishing port nearby. You will instantly be greeted by scores of blue boats in the harbor and may find a local adding a fresh coat of blue paint to theirs. Just above the harbor is the citadel that provides excellent views of the whole area. The view is perfect for any time of day but is best enjoyed around sunset.